Effective Date: January 2026
Last Updated: January 9, 2026
This Cookie Policy explains how IABTM (I AM BETTER THAN ME) (“IABTM,” “we,” “us,” or “our”) uses cookies and similar technologies when you visit our website, mobile application, or use our digital services (collectively, the “Platform”).
This policy should be read together with our Privacy Policy and Terms of Service.
1. What Are Cookies?
Cookies are small text files stored on your device (computer, smartphone, tablet) when you visit a website or use an app. Cookies help websites remember information about your visit, enabling functionality, personalization, analytics, and security.
We also use similar technologies, including:
- Pixels
- SDKs
- Local storage
- Web beacons
- Session storage
- Mobile identifiers
For simplicity, all such technologies are referred to as “cookies” in this policy.
2. Why IABTM Uses Cookies
We use cookies to:
- Enable core platform functionality
- Keep you logged in securely
- Personalize your experience and pathways
- Understand how users engage with the platform
- Improve performance and design
- Support AI-driven recommendations
- Deliver relevant communications and content
- Measure marketing effectiveness
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the platform to function and cannot be disabled.
Examples include:
- Authentication and session management
- Security and fraud prevention
- Load balancing and infrastructure stability
- Consent management
Legal Basis: Legitimate interest / necessary for service delivery
3.2 Functional Cookies
These cookies enhance functionality and personalization.
Examples include:
- Remembering preferences and settings
- Saving onboarding progress
- Language and region selection
- Pathway progress tracking
Legal Basis: Legitimate interest or consent (depending on region)
3.3 Analytics & Performance Cookies
These cookies help us understand how users interact with IABTM so we can improve the platform.
Examples include:
- Page views and session duration
- Feature usage patterns
- Navigation flows
- Error monitoring and performance diagnostics
Tools may include:
- Google Analytics (GA4)
- Mixpanel
- Amplitude
- Internal analytics tools
Data is aggregated and, where possible, anonymized.
Legal Basis: Consent (GDPR) / Legitimate interest (where permitted)
3.4 Personalization & AI Optimization Cookies
These cookies support personalized pathways and AI-driven recommendations.
Examples include:
- Content and pathway recommendations
- Engagement signals
- Behavioral pattern recognition
- Progress-based nudges
These cookies help IABTM tailor experiences to your goals and usage behavior.
Legal Basis: Consent or legitimate interest, depending on jurisdiction
3.5 Marketing & Advertising Cookies
These cookies help us measure and improve outreach efforts.
Examples include:
- Referral tracking
- Campaign attribution
- Conversion measurement
- Affiliate link tracking
We may use:
- Meta (Facebook) Pixel
- Google Ads
- Affiliate tracking tools
IABTM does not sell your personal data.
Legal Basis: Consent
4. Third-Party Cookies
Some cookies are set by third-party services we use to operate or promote IABTM, including:
- Analytics providers
- Payment processors
- Customer support tools
- Affiliate partners
These third parties process data according to their own privacy policies.
5. How Long Cookies Remain on Your Device
- Session cookies: Deleted when you close your browser or app session.
- Persistent cookies: Remain until they expire or are deleted manually.
Retention periods vary depending on purpose and legal requirements.
6. Managing Your Cookie Preferences
6.1 Cookie Consent Banner
When you first visit IABTM (where required by law), you will see a cookie consent banner allowing you to:
- Accept all cookies
- Reject non-essential cookies
- Customize your preferences
You can update your preferences at any time via:
- Cookie settings link
- Account privacy settings
- Browser controls
6.2 Browser & Device Controls
Most browsers allow you to:
- Block cookies
- Delete cookies
- Receive alerts before cookies are stored
Note: Disabling cookies may limit platform functionality.
7. Your Privacy Rights
Depending on your location, you may have rights to:
- Withdraw consent
- Opt out of certain tracking
- Access or delete personal data
- Limit processing
- Object to profiling
For requests, contact: info@iambetterthanme.com
8. Cookies in Mobile Apps
Mobile versions of IABTM may use:
- SDKs
- Device identifiers
- App analytics tools
You can manage these via your device settings.
9. Updates to This Cookie Policy
We may update this policy from time to time to reflect:
- Changes in law
- Platform updates
- New technologies
Material changes will be communicated through the platform or via email.
10. Contact Us
IABTM – I AM BETTER THAN ME
Email: info@iambetterthanme.com
Website: www.iambetterthanme.com