Privacy Policy

Last Updated: November 2025

IABTM (“I AM BETTER THAN ME,” “we,” “our,” or “us”) is a digital personal-growth platform designed to help individuals “become the self they imagine.” We provide AI-driven personalized pathways, guided visualizations, community spaces, curated media, expert sessions, e-commerce offerings, and research-backed transformation tools.

We are committed to protecting your privacy and ensuring your personal information is handled responsibly and transparently. This Privacy Policy explains what information we collect, how we use it, how it is shared, and the choices you have.

By using IABTM—our website, mobile app, events, email communications, or any related services—you agree to this Privacy Policy.

1. Information We Collect

We collect information to personalize your experience, improve the platform, strengthen your transformation journey, and support research and product development.

1.1 Information You Provide Directly

  • Account Information: Name, email, password, phone number (optional).
  • Demographic Information: Age range, gender (optional), location (city/state).
  • Onboarding & Personality Inputs: Responses to assessments, pathways selected, preferences, goals, aspirations, self-ratings.
  • Guided Visualization Responses: Journal entries, reflections, mood tracking, mental imagery descriptions.
  • Uploads: Photos, audio recordings, files, or documents voluntarily shared.
  • Community Content (3605): Posts, comments, likes, profile bios, messaging (if enabled).
  • Expert Sessions: Notes, scheduling preferences, questions submitted, and feedback.
  • E-commerce / Shop Information: Shipping details, purchase history, wishlist items.
  • Event Participation (e.g., Dream Run): Registration details, timing chip ID, race performance data, AR experience interactions.

We may qualify some elements as sensitive information (e.g., mental health reflections), and these are treated with increased care.

1.2 Information We Collect Automatically

When you use IABTM, we automatically collect:

  • Device & Usage Data: IP address, device type, OS, browser type, app version.
  • Interaction Data: Pages viewed, features used, session duration, click behavior.
  • Pathway Progress: Modules completed, patterns of engagement, time spent in each area.
  • Referral & Campaign Data: Links clicked, ads interacted with, referral sources.
  • Cookies & Tracking Technologies: Authentication cookies, analytics cookies, personalization cookies.

1.3 Information from Third Parties

We may receive information from:

  • Experts, creators, or coaches you interact with.
  • Affiliate partners (e.g., Amazon, Dick’s Sporting Goods).
  • Social platforms if you choose to sign in with Google, Apple, or others.
  • Payment processors (Stripe, PayPal) for confirmation of transactions.
  • Research partners (e.g., NIH studies) only with your explicit consent.

1.4 Research-Specific Data (NIH, NSF, or Institutional Studies)

If you participate in research:

  • We will obtain separate informed consent.
  • Your data may be de-identified and combined with others for scientific analysis.
  • Participation is voluntary and does not affect your use of the platform.

2. How We Use Your Information

IABTM uses your information to create a deeply personalized, empowering experience and continuously improve the platform.

2.1 Personalization & User Experience

  • Create personalized Pathways, insights, and recommendations.
  • Curate media, music, products, and expert content tailored to you.
  • Optimize your transformation journey based on behavioral science (e.g., EAST model, compounding consistency, neural visualization principles).

2.2 Platform Functionality

  • Account creation, authentication, and security.
  • Progress tracking across pathways.
  • Enabling community features.
  • Managing payments, subscriptions, and orders.
  • Customer support and feedback processing.

2.3 AI and Machine Learning

  • Train recommendation algorithms.
  • Improve personalization models.
  • Enhance natural-language and visualization tools.
  • Deliver human-in-the-loop curated content.

We do not sell your personal information or allow AI vendors to train on your identifiable data.

2.4 Research, Analytics & Improvement

  • Improve product experience.
  • Understand user outcomes.
  • Evaluate effectiveness of tools.
  • Support grant-funded research (e.g., NIH behavioral health studies).

2.5 Legal & Compliance

  • Comply with laws, regulations, and grant requirements.
  • Prevent fraud, abuse, or security threats.
  • Respond to lawful requests.

3. How We Share Your Information

We do not sell your information. We share it only in the following ways:

3.1 Service Providers

With vetted partners that support:

  • Hosting (AWS, Vercel)
  • Payment processing (Stripe, PayPal)
  • Analytics (Mixpanel, GA4)
  • Communication tools
  • Customer support platforms

3.2 Experts & Creators (If You Book a Session)

We share only the necessary information for session delivery.

3.3 Community Visibility

Content you voluntarily post in 3605 is visible to:

  • Other users (public or private settings depending on your controls)
  • The IABTM moderation team

3.4 Research Partners

Only with informed consent and typically in de-identified form.

3.5 Legal Obligations

We may share information if required:

  • By law
  • To protect the rights or safety of users or IABTM
  • To prevent fraud or abuse

3.6 Corporate Transactions

If IABTM is ever merged, acquired, or reorganized, your information may transfer under the same privacy commitments.

4. Your Choices & Rights

Based on where you live, you may have rights to:

  • Access the data we have about you.
  • Correct inaccurate information.
  • Delete your account and data.
  • Limit how your data is used for personalization.
  • Opt out of marketing communications.
  • Request a copy of your data (portability).
  • Withdraw consent for research participation.

Email: info@iambetterthanme.com
We respond within legally required timelines.

5. Data Security

We use industry-standard physical, administrative, and technical safeguards, including:

  • Encryption in transit (TLS)
  • Encryption at rest
  • Secure infrastructure and access control
  • Regular penetration testing
  • Anonymization of research datasets
  • Limited employee access

No system is 100% secure, but we work to protect your information at the highest standard.

6. Data Retention

We retain information:

  • As long as your account is active,
  • As needed for legitimate business functions,
  • As required by law or grant compliance.

You may request deletion at any time.

7. Children’s Privacy

IABTM is not intended for children under 13 (or under 16 in certain regions). We do not knowingly collect data from minors without verified parental consent.

8. International Data Transfers

If you are outside the United States, we may transfer your data to the U.S. for processing under appropriate legal safeguards (e.g., SCCs, DPF).

9. Changes to This Policy

We may update this Privacy Policy periodically.

If changes are material, we will notify you through:

  • Email,
  • In-app notices,
  • Or other appropriate communication channels.

10. Contact Us

IABTM – I AM BETTER THAN ME

Email: info@iambetterthanme.com

Website: www.iambetterthanme.com

Attn: Privacy Officer